We are a home & lifestyle brand, bringing the best of South Asian craftsmanship to the heart of London. We offer unique and elegant homewares, home decor and lifestyle goods that are carefully handcrafted and lovingly curated. Each piece is deeply rooted in tradition, yet seamlessly elevates everyday modern life. Our mission is to champion a shift from machine-made perfection towards timeless beauty of handcrafted. We love to serve home decor enthusiasts that seek not just pretty, but also meaningful and cultural pieces in their living spaces that has a story to tell.

We believe in..

  • Beauty with Function

    We love beautiful pieces but we curate products that are more than just decor. They elevate your daily rituals, and that's on purpose.

  • Sustainability

    The planet is our primary home and we are dedicated to protect it. As much as possible, we use eco-friendly packaging and curate products that are handcrafted using natural materials.

  • Fair trade for All

    We only work with ethical makers who empower artisans and our commitment to fair trade goes beyond sourcing—we honor all global trade policies and still keep products affordable - its a win for all that we strive.

  • Heritage

    We proudly named our brand 'Vaarsa,' as it means 'Heritage.' Stories & rituals passed down through generations are at the heart of everything we do, and we are dedicated to celebrate and preserve them.

Our Founder

"Vaarsa London started from a simple desire: to bring home a sense of belonging. Growing up around handcrafted treasures in India, I found myself searching for that same connection while living abroad. I wanted my home to reflect my roots and tell my story. When I realized I was not alone in wanting this, I decided to build a brand dedicated to making beautifully crafted, ethically sourced cultural pieces accessible across the world."

- Urvi Agrawal (LinkedIn Bio)

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